Sofya, 11, a patient at Sainte-Justine and the ambassador for the 20th anniversary Mois des Câlins campaign.

As of January 22, the public is invited to pick up a tube of limited-edition “Rose Câlins” Lip Perfector by Clarins, available exclusively through participating Jean Coutu stores in Quebec, as part of Sainte-Justine’s Mois des Câlins campaign. For each product sold, Jean Coutu and Clarins will together donate $10 to the CHU Sainte-Justine Foundation to have a direct impact on patient care, medical research and teaching, and in so doing help build a healthier future for mothers-to-be and children like 11-year-old Sofya.

Sofya’s story is being highlighted during the 2026 edition of the Mois des Câlins. She spent three months at Sainte-Justine due to bleeding around her spinal cord. Her condition interfered with her mobility and left her extremely weak. Thankfully, she had the support of a whole team of dedicated professionals, including her neurosurgeon, Dr. Alexander Weil, and her speech-language pathologist, Rose-Hélène Sigouin, as well as access to a wide array of tools acquired through the generosity of the Foundation’s donors. Together, the caring, compassionate community at Sainte-Justine has made all the difference in Sofya’s life.

Be sure to purchase your Clarins “Rose Câlins” Lip Perfector at Jean Coutu today and give the warmest hug to the young patients of Sainte-Justine.

Drawing contest

The 2026 Dessine-moi un câlin drawing contest is currently accepting submissions from 5-to-12-year-olds across Quebec. The winning artwork will be featured on the box of next year’s Clarins “Rose Câlins” Lip Perfector. Get your budding artists to show us what a hug means to them!

For full contest rules and additional details about the campaign, please go to calins.ca.